Latest News

New From Village Candle

Monday, 23 May

We are excited to reveal brand new fragrances and designs from Village Candle! First up, The Furry Friends range sees adorable imagery on a practical tin candle. Think snuggly kittens, playful bunnies, and sleeping pups. Of course, the fragrances within the tins are just as desirable as their...
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Independent Retailer - The Only Way Is Melts By Tracy

Thursday, 14 April

Continuing our look at independent retailers, we are chatting to Tracy from The Only Way is Melts. Tracy is just a stone’s throw away from Aromatize HQ in our neighbouring Bolton, yet it was at the Spring Fair in Birmingham’s NEC she discovered Aromatize! Tracy has been trading for 6 years and her...
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Independent Retailer - Boutique Aroma Ltd

Friday, 08 April

We’ve looked at how existing businesses have survived and grown throughout the pandemic, but we also wanted to look at someone who has hit the ground running with a new business. Someone who hasn’t let covid or Brexit hold him back! Just 7 months after he opened his shop, we catch up with Stephen...
Boutique AromaRead more
Independent Retailer - Candles Sniffs & Gifts

Friday, 01 April

Aromatize are champions of the independent retailer. Many of our customers have grown their businesses alongside ours, facing and overcoming the challenges that have been thrown at the retail industry. As a wholesaler, we always try to support our customers as much as possible and ensure that our...
Candles Sniffs and GiftsRead more
The Benefits of Essential Oils

Tuesday, 01 March

Aromatize have long been champions of the joy that essential oils can bring to the home. Their natural aromas are extracted from plants. When used in our Ultrasonic Diffusers, the vibrations within the unit disperse the beautiful fragrance. With the launch of Sleep Sakes we’ve looked into another...
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Design Trend - Scentscaping

Wednesday, 16 February

At Aromatize we know that the power of scent can create the feeling of home as a sanctuary. A fragrance has the ability to set ambience, evoke a mood or stir nostalgia. We are supporters for creating a 'fragrance journey' through-out the home and workspace. The idea of 'Scentscaping' is to provide...
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A Huge Welcome to Sleep Sakes

Tuesday, 01 February

Aromatize are thrilled to add an exciting new brand to its product portfolio. The Sleep Sakes range is a real show-shopper, with an emphasis on colourful design and charming characters. The love of vibrant colours and playful imagery is only the start of this brands ethos. Sleep Sakes offer...
A Huge Welcome to Sleep SakesRead more
Sparkling Glassware

Wednesday, 03 November 2021

We’ve updated our glassware collection! The new crackle mosaic designs feature a Shade and Plate set, as requested by our customers! In each colour variation there is also a candle plate on its own, a tea-light burner, an electric burner and an electric diffuser. There are eight different colours...
Sparkling GlasswareRead more
A New Way to Enjoy Woodbridge!

Wednesday, 25 August 2021

We are thrilled to announce another new addition to the Woodbridge Collection. Bath Bombs! Now you can enjoy a relaxing and rejuvenating bath with a gorgeous burst of fragrance, leaving your skin delightfully soft and scented. Each bath bomb is individually wrapped in a brightly coloured card...
A New Way to Enjoy Woodbridge!Read more
A Change to Village

Thursday, 22 July 2021

Our beautiful Village Candle Collection is getting a new look! Many of our customers’ will remember the traditional glass lidded apothecary jar. The new Autumn Winter collection will revert back to the glass domed lid. There are some gorgeous new fragrances, as well as, some old favourites. These...
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Autumn Winter Insight

Tuesday, 22 June 2021

Autumn Winter Insight Just as we are finally enjoying a little bit of summer sun, we are encouraging you to look forwards towards Autumn and Winter! The Autumn Winter 2021 collection is ready to pre-order and we have pulled out all of the stops! We’ve expanded the incredibly popular White Satin...
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A Little Bit of Luxury!

Tuesday, 20 October 2020

Plug in wax melts burners are a fun and convenient way for your customers to fragrance their homes.  We remember the old-style plugs ins, generally designed to be hidden away with simple designs which tied you to one brand of fragrance. Lily of the Valley, anyone? The new plug in system is for use...
Plug insRead more
Village Candle Returns

Wednesday, 26 August 2020

Aromatize has a long-standing relationship with Village Candle. After parting ways to focus on the development of the Woodbridge and Aroma Accessories brands, we welcome back this premium American candle. Village Candle have over 25 years of handcrafted fragrance and candle making experience with...
Village Candle ReturnsRead more
Woodbridge - Building a Brand

Friday, 14 August 2020

Here at Aromatize, we introduced Woodbridge because we felt there was a gap in the market for luxurious products at a competitive price. We then felt that there was a logical next step to grow our home brand further. A long-time staple in households the world over, the apothecary jar candle offers...
Woodbridge - more to loveRead more
How do our Fragrance Lamps work?

Thursday, 19 September 2019

We first launched our fragrance lamps in Spring Summer 2019, and they’ve proven to be hugely popular. We released further stunning designs in Autumn Winter 2019. The collection is accompanied by 10 lamp fragrance combinations.    Whilst emitting your favourite fragrance combinations the unique...
Fragrance LampsRead more
Aromatize’s Autumn Winter collection for 2019...

Wednesday, 17 July 2019

The year is flying by and we’ve already released our Autumn Winter collection for this year. After the huge success of our 3D wax melt burners, we’ve released new designs which are bound to be just as popular. 6 new designs, from ‘Supanova’ to ‘Shooting Star’ and a Christmas one too! The best bit?...
AW19 Aromatize BlogRead more
Introducing our new 3D Burners and more!

Wednesday, 23 January 2019

Introducing our new 3D Burners and more!  Last year, we introduced our 3D electric burners for the first time and had an unbelievable reaction to them. They sold out time and time again over the course of the year and were popular across the country. This season, we’ve introduced a new range of 3D...
Electric Burners NewRead more
5 things to know about our new fragrance lamps

Tuesday, 22 January 2019

5 things you should know about our new fragrance lamps If you follow our facebook page or are subscribed to our email newsletters, you may have seen the Fragrance Lamps we’ve released as part of our SS19 collection! A brand-new product for Aromatize, we’ve naturally had lots of questions from...
Fragrance LampsRead more
How To: Hygge

Wednesday, 17 January 2018

Hygge: (pronounced Hoo-ga) is the Danish word for "cosiness" (feeling warm, comfortable, and safe) that comes from doing simple things such as lighting candles, baking, or spending time at home with friends and family. Denmark is often ranked the happiest country in the world, and many put this...
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Mix, Match & Melt!

Tuesday, 29 August 2017

Mix, Match and Melt using Woodbridge Wax Melts! Have you ever thought to mix your melts? It's a trend that's certainly growing as more and more people turn to wax melts for their fragrance needs. Here in the Aromatize office, we thought we would have a go ourselves. Here's what we came up...
Mix match and meltRead more


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